Products and Services for Global Markets

This course is designed to impact students with knowledge of how to adapt and conform products and services to differences in regulatory, legal, cultural and consumer/client requirements in international markets. Analyzing how these differences may impact the cost, product design, packaging, labeling, product testing, and service delivery, and then developing strategies around these custom aspects, this is key to long-term success in international target market. An in-depth look at how to establish a competitive advantage with the best design options for adapting products and an effective plan to implement goods development and testing processes. Develop skill to maximize output and minimize costs and risks by developing products for the international market based on customer specifications and regulations. Gain the edge to stand out from the competition by developing well-defined and/or customized service offerings and achieve customer satisfaction in the target markets.