Students will utilize the knowledge relating to business activities gained through the curriculum in the previous three semesters to develop a winning strategy for their respective companies (in a computerized business simulation). Students will co-manage the operations of an Athletic Footwear company competing in a simulated Global Market. Students will also develop a comprehensive approach to business planning and entrepreneurial strategy through guided lectures and support. They will develop critical skills in business concept development, market research, financial projections, marketing strategy, operational planning, and presentation techniques. Students will create a comprehensive business plan as they transform innovative ideas into structured, viable business proposals.
Credits:
4