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Marketing 1 - OEL768
Credits: 3 (Online) (Monthly Intake)
Marketing 1 is designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).
March 02, 2020 - June 08, 2020
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