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Marketing 2 - OEL464
Credits: 3 (Online)
Marketing 2 is designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: price strategy and management; distribution management; marketing communications; and emerging directions in marketing. The first three segments of Marketing 2provide coverage of the remaining components of the marketing mix that was introduced in Marketing 1.
January 14, 2020 - April 21, 2020
Go to www.textnet.ca to see your books. Find the course name in the listings. If the course name is not at the Textnet.ca site, then you do not require a book.
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