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Marketing Foundations - OEL1336
Credits: 4 (Online)
Students are introduced to the fundamentals of marketing, including the assessment of business environments to determine market potential. Students analyze the market to determine how to establish a competitive advantage and assess buyer behaviour. The four P`s of marketing (product, price, promotion and place) are examined to determine the ideal set of marketing strategies and tactics to enhance an organization`s competitive positioning.
January 14, 2020 - April 21, 2020
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