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Consumer Behaviour - OEL1153
Credits: 3 (Online)
This course will provide you with the opportunity to gain an understanding of how consumers make decisions regarding what to buy, what brand to buy, when to buy and how much to pay. Psychological, socio-cultural and situational influences on this decision-making process are explored in depth. The objective is to be able to intervene in the process to modify the consumers` behaviour and persuade them to move in a favourable way.
January 14, 2020 - April 21, 2020
Go to www.textnet.ca to see your books. Find the course name in the listings. If the course name is not at the Textnet.ca site, then you do not require a book.
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